The Coolest Black-Owned Beauty Brands You Can Shop at Target

The Coolest Black-Owned Beauty Brands You Can Shop at Target

One thing people of color on the hunt for beauty products know all too well is that finding products and brands that actually take our needs into account can be a bit of a journey — especially when it comes to drugstore shopping. Too many times have I found myself roaming the beauty aisles of any given drugstore only to come across makeup companies with foundation ranges that aren’t wide enough, hair products that aren’t designed for kinky textures, or eye shadow palettes that aren’t pigmented enough to show up on darker skin. Thankfully, stores like Target have a wide range of product lines created by people of color that make products specifically for people of color.

Ahead, check out some of our favorite Black-owned beauty brands whose products can currently be found at Target.

This article originally appeared here

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